Starter Project

You leave with

A profile that makes your direction visible

Keep LinkedIn and your CV open. Every answer must be based on what is visible now—not what you intend to add later.

A stronger headline and About section
Evidence-led experience bullets
Three real outreach drafts
A post idea and 30-day sprint

01

Evaluate

Begin with evidence, not confidence

Full nameRoll numberSpecialisationTarget roleTarget industryLinkedIn profile URL

The six-second partner test

Exchange profiles. After six seconds, can your partner identify your target role, relevant capability and proof?

Tick a box only when the statement is clearly true on your current profile. Each tick = 1 point.

Baseline score0/25Major work needed

02

Improve

Rewrite the sections that carry your professional meaning

Headline · your first search asset

Current identity | Target role | Relevant skills or keywords | Genuine proof

Weak

Passionate MBA student seeking opportunities in a reputed organisation.

Stronger

MBA Candidate, FIIB | Aspiring Brand Manager | Consumer Research & Campaign Strategy | D2C Marketing Intern

My first attemptMy improved version

About · tell me about yourself

Hook → Story → Value and proof → Exact role, industry or networking ask

Weak

I am a result-oriented MBA student with a passion for marketing and a strong academic background.

Stronger

Three years into retail banking, I kept asking why customers choose one brand when the product is identical. That question brought me to brand strategy…

My first attemptMy improved version

Experience · show impact, not a job description

Action + Method + Result, output or significance. Use a number only when it is true and defensible.

Weak

Responsible for managing social media accounts for the brand.

Stronger

Redesigned the content calendar using engagement data, increasing organic reach by 12% over three months.

My first attemptMy improved version

Skills and Featured completion check

Recruiter searches and profile proof extend beyond the five scored sections.

I have added 10–15 skills relevant to my target roles.My top three skills are pinned and match my career direction.I use exact, truthful job-description language, such as ‘Power BI’ rather than vague alternatives.I have removed generic skills such as ‘hard-working’, ‘team player’ and ‘MS Word’.I can discuss and demonstrate every skill listed.My Featured section contains one or two strong items: a project, case entry, report or best post.

03

Re-evaluate

Score only what you actually changed

Complete this after making the changes on LinkedIn. Photo and banner changes may be completed within 48 hours.

Baseline0/25Major work needed

→

Final0/25Major work needed

+0improvement

04

Connect

Write to real people—not imaginary audiences

What works: Follow first · Find common ground · Keep it short and specific · Ask for a conversation, not a job · Follow up once after seven days.

Avoid: pitching immediately, “Hope you are doing well” with nothing specific, attaching a CV, asking about openings, mass copy-paste, next-day follow-ups and beginning with yourself.

Connection request · 300 characters

Real personWhy this person?Why them → Who I am → One small ask0/300

InMail · non-connection

Real personWhy this person?Why them → Who I am → One small ask

Direct message · existing connection

Real personWhy this person?Why them → Who I am → One small ask

Use the network you already have

Search the FIIB Alumni tab by target company or function. Prefer alumni 2–5 years out and people who have posted recently.

Alumnus selectedCompany/function filter usedInformational interview questionFollow-up question

05

Create

Build visibility before you need it

Choose one credible starting point: a class learning, industry observation, project or win, or learning from a mentor. Anchor it in your FIIB management-student identity and add your own insight.

Post typeDraft your post

Credibility check: Link industry news to a concept, reflect on a case or project, share one real takeaway, and tag FIIB, faculty or guests only when genuinely relevant. You do not need to go viral; you need to stay useful and visible to the right people.

06

Commit

Your 30-day ready-for-placement sprint

Sprint partner

Partner’s nameDay 3 · Profile rewriteDay 10 · Five requestsDay 21 · First post

Final reflection: What is the one change I still need to make?

LinkedIn Evaluation & Action Workshop

A profile that makes your direction visible

Begin with evidence, not confidence

Rewrite the sections that carry your professional meaning

Headline · your first search asset

About · tell me about yourself

Experience · show impact, not a job description

Skills and Featured completion check

Score only what you actually changed

Write to real people—not imaginary audiences

Connection request · 300 characters

InMail · non-connection

Direct message · existing connection

Use the network you already have

Build visibility before you need it

Your 30-day ready-for-placement sprint

Week 1 · Profile overhaul

Week 2 · Network building

Week 3 · Content launch

Week 4 · Placement preparation

Sprint partner

Your profile